Containing Latest 2023 Updated Microsoft Dynamics 365 for Marketing Syllabus Questions
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Exam Number : MB-220
Exam Name : Microsoft Dynamics 365 for Marketing
Vendor Name : Microsoft
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MB-220 Exam Format | MB-220 Course Contents | MB-220 Course Outline | MB-220 Exam Syllabus | MB-220 Exam Objectives

Candidates for this exam are Microsoft Dynamics 365 Customer Engagement functional consultants with marketing expertise. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.

Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, Voice of the Customer, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance.

Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of applications, including integration with Microsoft Dynamics 365 and Office 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.

- Configure marketing applications (5-10%)

- Manage segments and lists (10-15%)

- Create and manage marketing forms and pages (10-15%)

- Manage leads (10-15%)

- Create and manage marketing emails (10-15%)

- Manage customer journeys (15-20%)

- Manage events and webinars (10-15%)

- Configure and analyze customer responses (10-15%)

Course Outline | Syllabus | Exam Objectives

Configure marketing applications (5-10%)

Configure marketing settings

 verify organization and business management settings

 define default matching strategies

 configure quota limits

 configure event settings

 configure Customer Insights synchronization

 manage keywords for images for an organization

 create templates

 configure the privacy banner

 configure settings for landing pages

 configure data protection tools

 configure Campaign & Materials Approval Workflow

 configure Marketing Business Units

Manage segments and lists (10-15%)

Create and manage segments

 determine segment type

 create market segments

 configure dynamic segments using Designer, Flow, or Query

 combine segments using union, exclude, or intersect logic

Create and manage subscription centers and lists

 determine usage scenarios for subscription lists

 create a subscription list

 add a subscription list or lists to a form

 create a segment based on a subscription list

 create and manage Subscription Center

Create and manage marketing forms and pages (10-15%)

Create marketing forms

 determine which marketing form type to use

 determine form requirements and limitations

 create a marketing form using a template

 enable prefilling for forms

 embed a form on an external website

 create new fields to add to marketing forms

Create and manage marketing pages

 determine which marketing page type to use

 create a marketing page using a template

 add form blocks to marketing pages

 customize a marketing page

 create and use dynamic test links

 implement dedicated marketing page blocks

 preview and validate marketing pages

 publish a marketing page

 configure Personalized Landing Pages

Manage leads (10-15%)

Create and manage leads

 create leads manually or automatically

 synchronize leads from LinkedIn by using the LinkedIn connector

 create and manage leads and lead segments through parent contacts/accounts

 create and manage leads through social content

Create and assess sales readiness

 create and manage Lead Scoring Models

 create explicit and implicit scoring conditions

 create compound conditions

 set up condition models

 configure thresholds

Create and manage marketing emails (10-15%)

Create email messages

 create an email message

 define mandatory fields

 add dynamic content to email messages

 integrate marketing pages with marketing emails

 create A/B Emails

Publish and manage email messages

 preview and test messages

 validate and publish messages

 edit Go live emails

Manage customer journeys (15-20%)

Create customer journeys

 determine template types

 implement content types

 set up a customer journey

 implement activity and launch workflow options

 implement targets

 implement flow control for customer journeys

Publish and manage customer journeys

 validate and publish a customer journey

 edit live customer journeys

Manage events and webinars (10-15%)

Create and manage events

 create an event team

 set up agendas, including internal and external tracks

 manage speakers, registration, waitlists, and attendees

 manage vendors, logistics, and accommodations

Create and manage webinars

 determine webinar types

 configure webinar options

Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

 identify survey question types

 determine respondent types

 configure response routing

 preview and test surveys

 publish surveys for customer journeys

 implement workflow conditional logic for survey actions

Manage Customer Insights

 determine report types

 analyze contact insights

 analyze lead insights

 analyze segment insights

 analyze customer journey insights

 analyze email insights

 analyze lead scoring model insights

 analyze marketing page insights

 analyze marketing form insights

 analyze website insights

 analyze redirect URL insights

 gather and summarize survey results

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Microsoft information source


Why Microsoft is combining all its records analytics products into textile | Resources

Microsoft is combining its existing records warehousing, company intelligence, and records analytics items right into a single providing, dubbed Microsoft textile, the enterprise announced Tuesday.

Analysts said this may assist enterprises combine workloads while decreasing IT integration overhead, complexity and charges.

The launch of a unified information analytics platform within the type of Microsoft textile may also be considered as “riposte” to the massive sprawl of products in an business’s modern records stack, in line with Sanjeev Mohan, primary analyst at SanjMo.

“Microsoft realizes that their shoppers were seeking to reduce the combination overhead and complexity. It’s now not that the valued clientele won’t spend, but they are searching for stronger value for his or her IT investment,” Mohan referred to, adding that if fabric can convey the correct results then it may be the “right” strategy for the public cloud carrier company.

besides reducing IT complexity, material can additionally help cut back prices, Mohan said.

“An integrated solution should still cost lower than a set of most desirable-of-breed really good options. The pre-built-in fabric additionally reduces integration fees and potential essential to be taught diverse tools,” the important analyst defined.

Microsoft, too, claims that deciding to buy and managing components with textile is more convenient.

“customers should buy a single pool of compute that powers all fabric workloads. The regularly occurring compute capacities greatly reduce expenses, as any unused compute potential in one workload can also be utilized by way of any of the workloads,” the enterprise said in a press release.

raw facts, no matter if it's transactional, operational, or otherwise, in keeping with Forrester’s main analyst Boris Evelson, should move through steps similar to sourcing, extracting, relocating, integrating, cleaning, modeling, and cataloging before being turned into useful assistance.

“usually, one of the vital technologies aiding each and every of the steps come from diverse vendors and facts or analytics specialists should spend time on integration,” Evelson noted, adding that while fabric does not completely get rid of the need for integrating components, it reduces the integration time and effort, allowing statistics and analytics clients to concentrate more on fixing business issues and addressing enterprise opportunities.

Microsoft textile gives seven core services and equipment

Microsoft textile, in response to the business, uses a unified architecture to provide a utility-as-a-service (SaaS) event to builders to assist in extracting insights from raw facts and present it to business clients.

the brand new analytics suite comes with seven core modules and toolsets, including records connectors, statistics engineering tools, records workflows for statistics science, and analytics tools amongst others, it delivered.

microsoft fabric Microsoft

One module presently in public preview, statistics manufacturing facility, gives over 150 connectors to cloud and on-premises data sources, enabling a drag and drop event for records transformation together with the skill to orchestrate statistics pipelines, the business referred to.

Microsoft has also bundled the Synapse information Engineering module, additionally in public preview, which helps with model authoring in Apache Spark, it noted.

fabric additionally includes Synapse records Science, an conclusion-to-end workflow for statistics scientists to build refined AI models, and Synapse statistics Warehousing, combining lakehouse and information warehousing equipment with the ability to run SQL on open information codecs, the company referred to. both are in public preview.

yet another nonetheless in public preview is the Synapse real-Time Analytics module, as a way to permit builders to work with streaming records and analyze gigantic volumes of semi-structured information, Microsoft mentioned.

extra, the enterprise is also integrating a power BI module in fabric to support company analysts and company users of an business generate insights from records with the backing of AI-based mostly equipment.

The power BI experience is additionally deeply integrated into Microsoft 365, it mentioned.

For Amalgam Insights’ fundamental analyst Hyoun Park, the addition of vigour BI to cloth closes numerous holes in power BI that made it appear less enterprise-equipped when in comparison to analytic systems such as Qlik, TIBCO, or SAS.

Microsoft said material will include a knowledge Activator module it really is geared toward true-time detection and monitoring of facts. It can be in a position to trigger notifications and moves when it finds designated patterns in information, the enterprise spoke of, including that the module changed into currently in private preview.

the entire seven modules, in accordance with the company, will also be skilled on the enterprise’s portal.

Azure OpenAI service delivered to Microsoft material, Copilot coming soon

Microsoft is including its Azure OpenAI carrier to fabric and may quickly combine GPT-powered Copilot into the analytics platform, the business said.

“With Copilot in Microsoft cloth, users can use conversational language to create dataflows and information pipelines, generate code and entire features, construct laptop studying models, or visualize results,” it delivered.

The addition of the Azure OpenAI carrier and Copilot will enormously speed up the work carried out by using statistics professions inured in Microsoft Azure by means of breaking down a lot of the boundaries between solutions, noted Bradley Shimmin, chief analyst at Omdia.

“it should also speed up the adoption of Microsoft’s personal foundational models and frankly all of the company’s computer learning tooling portfolio,” Shimmin added.

The flow can also been viewed as Microsoft’s persevered efforts to combine gigantic language fashions’ APIs from OpenAI’s good throughout its total portfolio, Mohan noted.

enterprises can also mix huge language fashions from Azure OpenAI carrier along with their own information to create their personal conversational language experiences, the business talked about, including that Copilot was not educated on an commercial enterprise’s tenant data.

fabric gets OneLake help, adopts Databricks’ Delta table structure

All of fabric’s statistics and workloads, in response to Microsoft, are stored in a SaaS, multi-cloud data lake called OneLake, equivalent to 365 applications statistics being stored into OneDrive.

“information is organized in a knowledge hub, and instantly indexed for discovery, sharing, governance, and compliance. It offers a single, unified storage gadget for all developers, the place discovery and sharing of records is effortless with policy and security settings are enforced centrally,” the enterprise spoke of in an announcement.

This helps evade facts silos as a result of y diverse builders provisioning and configuring their personal remoted storage bills, the business defined, adding that OneLake enables corporations to virtualize records lake storage in ADLS Gen2, AWS S3, and Google Storage.

The introduction of OneLake, according to Forrester’s Evelson, will make it less demanding for organizations to create their own mini information lake in minutes as adversarial to days or perhaps weeks.

“authentic, to get that records lake in a position for mission important apps will still take time, however prototyping, proof-of-concepts, agile building will turn into more straightforward,” the analyst mentioned.

additionally, cloth treats Delta on right of Parquet info as a native statistics layout it is the default for all workloads.

“This deep commitment to a typical open facts format means that consumers deserve to load the facts into the lake only once and all of the workloads can function on the identical facts, with no need to separately ingest it,” the business noted, adding that this skill that OneLake helps structured information of any structure and unstructured records.

The adoption of the open-source structure, in keeping with Evelson, could be an immense time, effort and storage saver.

“whereas OneLake itself is not open supply, but beneath the covers the records constitution is in response to an open source format known as Parquet —a data structure optimized for analytics. This capability that a data lake, a knowledge warehouse, and a BI platform (during this case energy BI) will use exactly the same format, and most importantly the identical example/version of the information,” Evelson noted.

extra, Microsoft noted that it is planning to introduce a universal safety model for cloth it is managed in OneLake to assist corporations control records safety across different statistics engines, modules or tools.

The mannequin will be sure that all facts engines or modules implement the security model as they procedure queries or other tasks, the enterprise spoke of.

Will Microsoft be able to capitalize on material?

The launch of Microsoft cloth, according to analysts, may go either approach in terms of its adoption and recognition.

“If every commercial enterprise user of workplace 365 get a duplicate of cloth, similar to they get a replica of energy BI at present with the E5 workplace 365 license, it’ll have the equal viral effect as vigour BI,” Evelson pointed out.

youngsters, Constellation analysis’s principal analyst Doug Henschen warned that textile’s success could not come overnight.

“We need to keep in mind that every thing announced is still in preview and Microsoft has a combined song record when it comes to success in areas comparable to records warehousing. Azure Synapse, most recently, has not viewed big adoption or consumer acclaim as a lakehouse platform,” Henschen pointed out, including that enterprises customarily don’t alternate records platforms promptly.  

Microsoft textile can also be in comparison to the likes of Google DataPlex, SAP DataSphere and IBM records fabric, the analysts spoke of.

Copyright © 2023 IDG Communications, Inc.


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