Containing Latest 2023 Updated Essentials of Pardot Lightning App for Digital Marketers Syllabus Questions
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Exam Number : PDX-101
Exam Name : Essentials of Pardot Lightning App for Digital Marketers
Vendor Name : Salesforce
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PDX-101 Exam Format | PDX-101 Course Contents | PDX-101 Course Outline | PDX-101 Exam Syllabus | PDX-101 Exam Objectives


Exam Details for PDX-101 Essentials of Pardot Lightning App for Digital Marketers:

Number of Questions: The exam consists of approximately 60 multiple-choice and multiple-select questions.

Time Limit: The total time allocated for the exam is 90 minutes (1 hour and 30 minutes).

Passing Score: To pass the exam, you must achieve a minimum score of 67%.

Exam Format: The exam is conducted online and is proctored. You will be required to answer the questions within the allocated time frame.

Course Outline:

1. Pardot Basics:
- Understand the role of Pardot in digital marketing
- Familiarize with key Pardot terminology and concepts
- Learn about the features and benefits of Pardot for digital marketers

2. Lead Generation and Management:
- Set up and configure Pardot for lead generation
- Create and manage landing pages and forms
- Implement lead scoring and grading strategies

3. Email Marketing and Automation:
- Create and send targeted email campaigns
- Personalize email content and templates
- Automate email marketing workflows and nurturing programs

4. Engagement Studio:
- Build and manage Engagement Studio programs
- Define program steps and automation rules
- Monitor and analyze program performance

5. Marketing and Sales Alignment:
- Understand Pardot's integration with Salesforce CRM
- Establish lead synchronization and data sharing between Pardot and Salesforce
- Collaborate with sales teams using Pardot-Salesforce integration features

6. Reporting and Analytics:
- Generate and interpret Pardot reports and dashboards
- Track and measure campaign performance and ROI
- Utilize Pardot's analytics features for data-driven decision making

Exam Objectives:

1. Understand the fundamentals and terminology of Pardot for digital marketers.
2. Configure and manage lead generation processes in Pardot.
3. Create and execute email marketing campaigns and automation workflows.
4. Build and optimize Engagement Studio programs.
5. Establish marketing and sales alignment through Pardot-Salesforce integration.
6. Analyze and interpret Pardot reports and analytics for campaign performance.
7. Utilize Pardot features to track and measure ROI.

Exam Syllabus:

The exam syllabus covers the following topics:

1. Pardot Basics
- Pardot role in digital marketing
- Pardot terminology and concepts
- Pardot features and benefits for digital marketers

2. Lead Generation and Management
- Pardot setup and configuration for lead generation
- Landing pages and forms creation and management
- Lead scoring and grading strategies

3. Email Marketing and Automation
- Targeted email campaigns creation and sending
- Email content personalization and templates
- Email marketing workflows and nurturing programs automation

4. Engagement Studio
- Engagement Studio programs building and management
- Program steps and automation rules definition
- Program performance monitoring and analysis

5. Marketing and Sales Alignment
- Pardot-Salesforce CRM integration
- Lead synchronization and data sharing between Pardot and Salesforce
- Collaboration with sales teams using Pardot-Salesforce integration features

6. Reporting and Analytics
- Pardot reports and dashboards generation and interpretation
- Campaign performance tracking and measurement
- Pardot analytics features utilization for data-driven decision making



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Salesforce techniques

 

companies Warned of Salesforce ‘Ghost sites’ Exposing delicate information | Killexams.com Resources

Some businesses can expose sensitive personal and company suggestions through failing to thoroughly deactivate Salesforce community web sites that aren't any longer used, according to statistics security and analytics enterprise Varonis.

Varonis suggested selecting many such improperly deactivated sites, which the enterprise has dubbed ‘Salesforce ghost websites’. These sites were discovered to expose for my part identifiable suggestions and business statistics that should still now not be accessible.

“The exposed records is not confined to most effective historic facts from when the web page become in use; it additionally comprises new records that were shared with the guest person because of the sharing configuration of their Salesforce ambiance,” Varonis warned. 

Ghost websites are Salesforce Communities that have been abandoned — they are nonetheless accessible, but not monitored or covered.

corporations can install Salesforce neighborhood websites where they share advice and enable users to connect and collaborate. These websites are hosted on domains equivalent to ‘partners.acme.org.00d400.are living.siteforce.com’, however they will also be made accessible via a shorter URL reminiscent of ‘companions.acme.org’ through configuring DNS information.

Ghost websites, in line with Varonis, emerge when a corporation replaces a Salesforce website with, as an example, a domain operating of their AWS ambiance. The ‘partners.acme.org’ area is pointed to the new web page, however the customized Salesforce domain continues to exist.

“Varonis risk Labs researchers discovered that many corporations stop at just enhancing DNS records. They don't remove the customized domain in Salesforce, nor do they deactivate the web page. in its place, the website continues to exist, pulling information and becoming a ghost web page,” Varonis explained.

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equipment such as SecurityTrails can be used to determine ghost sites based on indexed and archived DNS statistics. 

These unmaintained sites will also be greater susceptible to assaults as they could have unpatched security holes.

“To remedy the problem of ghost websites — and to mitigate different threats — sites that are no longer in use may still be deactivated. It’s essential to hold song of all Salesforce websites and their respective users’ permissions — together with each community and guest users,” Varonis counseled.

here is no longer the first time Varonis has warned organizations about protection dangers linked to using Salesforce Communities and the capabilities exposure of delicate statistics.

linked: misguided Database Script uncovered Salesforce data to wrong clients

connected: Salesforce Paid Out $12.2 Million in malicious program Bounty Rewards so far


 

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